Terms & Conditions of Use of this Website

Text, Image and Sound Copyright Notice – Moral Right

This website and its content are copyright of either Curl Truth Ltd or other Entities who retain the sole intellectual property rights. All rights reserved.

Curl Truth Ltd assert on behalf of the Authors identified for various parts of the content of this website the Moral Right to be identified as the originator of the work under the Copyright, Designs and Patents Act 1988. The Authors have granted Curl Truth Ltd waivers to use such content to promote the practice of curly hair treatment and maintenance.

You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

Copyright and Terms & Conditions

By accessing or using this site, you agree to be bound by the terms and conditions set out here (if you do not wish to be bound by these terms and conditions, please leave this site immediately). Curl Truth Ltd may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement on this site.

The entire contents of this site are protected by British and international copyright laws. The copyright to all items on this site is asserted by Curl Truth Ltd or other Entities. You may not modify, copy, reproduce, republish, upload, post, transmit, or distribute—in any manner—the material on this site, including text, graphics, code and/or software unless specifically designated as “Free”. You may print and download portions of material from the different areas of the site solely for your personal and non-commercial use provided that you agree not to change/alter or delete any copyright or proprietary notices from the materials.

Curl Truth Ltd makes no representations whatsoever about any other website which you may access through this one or which may link to this site. When you access a non-Curl Truth Ltd website, please understand that it is independent from Curl Truth Ltd, and that Curl Truth Ltd has no control over the content on that website. In addition, a link to the Curl Truth Ltd website does not mean that Curl Truth Ltd endorses or accepts any responsibility for the content, or the use, of such website.

If you know of a site that is in violation of our copyright or if you have any questions or comments regarding this notice, please email us using the form on our CONTACT page.

Personal and Non-Commercial Use

Curl Truth Ltd have several documents/photos/etc that have been used on this website. Nothing herein grants any individual, company, organisation, and/or agency the right to use, adapt, or otherwise utilise, store, or retrieve the information except for personal and non-commercial use only. The other Entitles retain their copyright, their material, and may impose higher restrictions; so where photos, text, diagrams, etc are attributed to an individual and/or another organisation, appropriate permissions should be sought from the originating Entity.

Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:

  • You may print or download to a local hard disk, extracts for your personal and non-commercial use only.
  • You may copy the content to individual third parties for their personal and non-commercial use, but only if you acknowledge this website as the source of the material and stipulate that they will comply with this Voluntary Dispensation.
  • You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

If you would like to re-use materials from the Curl Truth Ltd website, but the proposed re-use would contravene any personal and non-commercial use requirement (for example, your intended re-use is for commercial purposes), you must seek Curl Truth Ltd’s prior permission and approval (see section on applications for re-use below).

Curl Truth Ltd’s intellectual property rights, including copyright in its materials, are unaffected by the Company’s voluntary permission to use material for individual personal and non-commercial use.  These rights still belong to the Curl Truth Ltd and/or other Entities.


Images – Images are not available for re-use under the voluntary dispensation because in some cases copyright may be held by a third-party Entity.  Curl Truth Ltd does not grant anyone any rights to re-use images.

Use of Logos – Curl Truth Ltd’s logo or any of its proprietary artwork may not be used on any document or in association with any information, that implicitly or explicitly suggests that the document or information has been prepared or approved by Curl Truth Ltd. The logos are used only on materials generated by Curl Truth Ltd or where Curl Truth Ltd has elected to work in collaboration with another or multiple organisations.

Use of any of the Curl Truth Ltd logo or proprietary artwork without the Curl Truth Ltd’s consent is an infringement of copyright.  No permission will be granted for the use of the logos or artwork nor will reproduction of the logo in any form be allowed unless Curl Truth Ltd determines that the material and proposed editorial or story on/in which the logos is to be used is of a type that Curl Truth Ltd are able to accept.

If you wish to use the Curl Truth Ltd logo or proprietary artwork, you should request permission via the email form on our CONTACT page.

Intellectual Property/Copyright Vested in Third Party Entities – Curl Truth Ltd does not have the legal authority to grant permission to re-use documents where legal rights are owned by third-party entities and does not grant such permission.

Applications for Re-use or Use Outside Voluntary Dispensation – If you wish to make a specific application to Re-use or Use Outside Voluntary Dispensation any of our website contents, please forward your request via the email form on our CONTACT page to ask permission, together with details of what, if any, additional conditions and/or charges may apply. 


Your application should specify your name, address and identify the information you want to re-use, the purpose for its re-use, and where you propose to use it. Curl Truth Ltd will review your request and determine if they will extend and/or alter permission for the re-use of the requested content. This decision is final.


Whilst we aim to ensure that all material is accurate at the time of publication, Curl Truth Ltd does not accept responsibility for decisions based on information we make available for re-use, and we reserve the right to remove and/or amend any information without prior notice.

Please bear in mind that while materials downloaded from Curl Truth Ltd’s website are the most up-to-date information we have available, this does not mean that the information remains correct or valid. You should make your own validation checks before using any information you read, review, download or otherwise consider.

Should you have any questions regarding the Terms and Conditions of Use of this website, please use our Contact Form here.



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